Pakistan's first holistic wellbeing consultancy — Corporate · Schools · Sports · Families

Protect your people's minds. Grow your organisation.

Aasara serves Pakistan’s leading corporations, schools, sports academies, and families with evidence-based mental health and wellbeing programmes — in English and Urdu, across Lahore, Karachi, and Islamabad.

Trusted by HR Directors, Headteachers & Sports Coaches

across Pakistan's top organisations

24M

Pakistanis need mental health support — WHO

73%

of employees say stress hurts their job performance

0

School counsellors in most Pakistani private schools

5–8×

ROI on every rupee invested in workplace wellbeing

“Physical safety and psychological safety are two sides of the same coin. You protect your people from falls and fires. It’s time to protect them from burnout, anxiety, and the pressures that never appear in an incident report.”

Aasara Wellbeing Consulting · Lahore, Pakistan

Trusted by

The silent cost your organisation is already paying

Pakistan’s corporate, educational, and sporting institutions are losing billions to stress-related absenteeism, burnout, dropout, and underperformance — with virtually no infrastructure to address it.

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Global HQ Compliance Gap

Multinationals' Pakistan operations lack the EAP programmes their global parent companies mandate. HR Directors are stuck with no credible local option.

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School Counsellors Don't Exist

Pakistan's O-Level and A-Level students face intense pressure with zero psychological infrastructure. Most elite schools have no trained counsellor on staff.

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Athletes Trained Physically, Not Mentally

Pakistan's cricket academies and sports programmes invest heavily in physical training and zero in mental performance — the #1 differentiator at elite level.

👨‍👩‍👧

Families Have Nowhere to Turn

Urban divorce rates are rising. Couples therapy barely exists as a concept in Pakistan. Pre-marital counselling is unheard of. Parenting support is absent.

0.19

Psychiatrists per 100,000 people — among the lowest in WHO Eastern Mediterranean Region

Source: WHO

73%

of employees globally say work-related mental health struggles directly hurt their job performance

Source: Lyra Health 2025

44%

of global workforce in 2025 cite stress as the single largest challenge to their mental health and wellbeing

Source: Lyra Health 2025

0.4%

of Pakistan's national health budget allocated to mental health — a gap corporations and schools must bridge from within

Source: Pakistan Health Ministry

One organisation.
Five verticals.

Aasara is the only Pakistani wellbeing partner that serves organisations, schools, athletes, and families under one roof — with shared clinical standards, a consistent brand, and deep local knowledge.

Vertical 01

CorporateWellbeing

EAP programmes, wellbeing audits, and executive coaching for Pakistan’s leading organisations.

Vertical 02

Education

School counsellors, student resilience workshops, and university campus partnerships.

Vertical 03

Sports Psychology

Mental performance coaching for cricket academies, school sports teams, and elite athletes.

Vertical 04

Family & Couples

Marriage counselling, pre-marital coaching, parent support, and the Qissa Café partnership.

Coming Soon

Vertical 05

Digital Platform

Coming 2026 — self-serve wellbeing tools, e-learning, and remote sessions for diaspora.

Corporate
Wellbeing

Pakistan’s first fully localised Employee Assistance Programme — designed to satisfy your global HQ’s compliance requirements while being culturally intelligent enough that Pakistani employees will actually use it.

🌍

Global-Standard, Locally Delivered

ISO 45003 aligned. WHO framework compliant. Reports formatted for global HQ submission in English.

🔒

Absolute Confidentiality — Contractually Guaranteed

No individual names ever reach HR. Employees access support via private WhatsApp or phone. Trust is the product.

🗣️

Full Urdu Support

All counsellors are bilingual. Sessions, materials, and the helpline are available entirely in Urdu.

📊

Quarterly Reporting for HR Leadership

Anonymised utilisation dashboards, trend analysis, and annual HQ-ready compliance reports.

Wellbeing Audit & Policy

Full diagnostic of your current mental health risk profile. Custom policy framework. Manager workshop. Executive briefing. Delivered in 4–6 weeks. One-time engagement, no ongoing commitment required.

From PKR 350,000 · One-time

Most Popular

Employee Assistance Programme

Year-round confidential counselling access (6 sessions/employee), 24/7 crisis helpline, monthly staff webinars, quarterly manager training, and full HQ reporting in English. Fully in Urdu and English.

From PKR 180 /employee/month · Annual retainer

Executive Resilience Coaching

12 x 1:1 coaching sessions for senior leaders. Personalised resilience plan. 360° wellbeing assessment. Leadership team workshop. Completely confidential — zero HR reporting of any kind.

From PKR 550,000 · Per programme (3 months)

Crisis Response · MHFA Training · Urdu Sessions · Wellbeing Campaigns

Bolt-on or standalone. Crisis deployment within 24 hrs. Mental Health First Aider certification. Factory-floor Urdu workshops. Internal awareness campaigns. Priced per engagement.

Education
Wellbeing

Pakistan’s O-Level and A-Level students are under more psychological pressure than any previous generation — with no counselling infrastructure, no trained teachers, and no coping tools. Aasara changes that.

We bring evidence-based student wellbeing programmes to Pakistan’s leading private schools and universities — building the emotional resilience and mental health literacy that no curriculum currently provides.

0

Trained school counsellors in the majority of Pakistan's private schools

1 in 3

Pakistani teenagers report experiencing symptoms of anxiety or depression — with no structured support system available

67%

of Pakistan's population is under 30 — the largest, most underserved mental health demographic in the country

For K–12 Schools

School Wellbeing Programme

An annual partnership that gives your school a trained, part-time counsellor, a teacher mental health awareness programme, a parent education series, and an anonymous termly student wellbeing survey.

From PKR 700,000 per school/year

For Universities

Campus Counselling Partnership

Provide your university with a fully branded, professional counselling service — powered by Aasara’s clinical team but presented as the university’s own. LUMS, FAST, NUST, and BNU are natural first targets.

From PKR 1,200,000 per university/year

For Students Aged 12–22

Student Resilience Workshops

A structured 6-session group workshop programme — delivered in school or university activity periods — building the emotional skills Pakistan’s education system never teaches.

From PKR 45,000 per cohort of 20–25 students

Where we're starting first

Lahore’s elite private school network is our immediate target market. These schools have the parent body awareness, the infrastructure, and the willingness to invest. One anchor school opens a dozen referrals.

Sports
Psychology

Pakistan trains athletes physically to world-class levels. Then sends them into high-pressure competitions with no mental preparation whatsoever. Aasara closes that gap.

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Cricket Mental Performance Programme

8-week group programme for cricket academy squads. Covers competition anxiety, visualisation, pre-performance routines, team cohesion, handling failure, and concentration under pressure.

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1:1 Elite Athlete Coaching

Individual performance psychology for athletes on the Pakistan Under-19 pathway or professional circuit. Completely confidential. 12-session programme with a sports psychologist.

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School Sports Team Programme

Half-day and full-day mental skills workshops for school inter-school competition teams — cricket, football, squash, athletics. Builds resilience, team dynamic, and performance mindset.

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Injury Comeback & Recovery Support

Psychological support for athletes recovering from serious injury. Manages fear of re-injury, loss of identity, and confidence rebuilding — often the hardest part of physical rehabilitation

🏆 Dream Client — National Target

PCB, PSL Franchises & Pakistan Olympic Association

Pakistan has never had an embedded national sports psychology programme. The PCB’s Under-19 and emerging players pathway is our primary national target. PSL franchise academies (Lahore Qalandars, Islamabad United) are reachable through corporate relationships. This is a long-term play — but it starts with school sports teams and local academies.

Why Sports Psychology Matters

The difference between two equally skilled athletes is always mental.

90%

of elite coaches say mental preparation is equally or more important than physical training at the highest level

Pakistan produces world-class cricketers, squash players, and field hockey athletes. Not one national team has a full-time sports psychologist on staff. Australia, England, and India have had embedded sports psychology programmes for over 20 years. This is Pakistan’s greatest untapped competitive advantage.

Family & Relationship Wellbeing

Urban Pakistan is changing faster than its support systems. Couples are under more financial, social, and generational pressure than ever. Families are struggling to communicate across age gaps, digital divides, and changing expectations. Aasara provides the space to talk — and the professional help to move forward.

📈

Rising Urban Divorce Rate

Pakistan's urban divorce rate has increased sharply over the last decade, yet couples therapy barely exists as a structured professional service in most Pakistani cities.

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Digital Age Parenting Crisis

Pakistani parents are raising the first generation of children with smartphones — with no structured guidance on boundaries, screen time, online risk, and digital emotional health.

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Pre-Marital Counselling Gap

Globally, pre-marital counselling reduces divorce risk by up to 30%. In Pakistan, it barely exists as a concept — despite the country having one of the highest marriage rates in the world.

For Couples

Couples & Marriage Counselling

Private, confidential sessions for married or engaged couples navigating communication breakdown, conflict, intimacy, and life transitions. Delivered in Urdu and English. Both in-person (Lahore) and online. 6 and 12-session packages.

For Engaged Couples

Pre-Marital Counselling

A structured 4-session programme covering communication styles, financial expectations, family dynamics, conflict resolution, and building a shared life vision — before the wedding, not after the first crisis. Pakistan’s first professional pre-marital counselling programme.

For Parents

Parent Coaching & Support

1:1 coaching and group workshops for parents navigating teenagers, digital boundaries, academic pressure, mental health conversations, and communication breakdown. Includes dedicated “Parenting in the Digital Age” workshops for school parent bodies — one of the most requested topics globally right now.

For Individuals

Individual Counselling

Private therapy for individuals dealing with anxiety, stress, grief, life transitions, identity questions, or relationship difficulties. Sessions available in Urdu and English. 50-minute weekly sessions, in-person in Lahore or via secure video. Sliding scale pricing available for students.

Where connection meets professional support

Qissa Café is Pakistan’s first family and couples discovery experience — a beautifully designed space where families reconnect through facilitated card games and guided conversations. Every Qissa session is paired with an Aasara referral pathway. The café creates the spark. Aasara provides the professional support when it’s needed. Two brands. One purpose.

Qissa.

Digital &
Self-Serve

Once our clinical foundation is established through the first four verticals, Aasara scales digitally — reaching millions of Pakistanis who can’t access or afford in-person services, and the diaspora communities in the UK, UAE, and Canada who want support in their own language.
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Cricket Mental Performance Programme

8-week group programme for cricket academy squads. Covers competition anxiety, visualisation, pre-performance routines, team cohesion, handling failure, and concentration under pressure.

🏏

Cricket Mental Performance Programme

8-week group programme for cricket academy squads. Covers competition anxiety, visualisation, pre-performance routines, team cohesion, handling failure, and concentration under pressure.

🏏

Cricket Mental Performance Programme

8-week group programme for cricket academy squads. Covers competition anxiety, visualisation, pre-performance routines, team cohesion, handling failure, and concentration under pressure.

🏏

Cricket Mental Performance Programme

8-week group programme for cricket academy squads. Covers competition anxiety, visualisation, pre-performance routines, team cohesion, handling failure, and concentration under pressure.